Making the Leap
by Alexander McCobin
I’m excited to announce a pivot to Leap’s business model! Leap is now a strategic consulting and outsourced sales firm that helps for-profit and non-profit organizations with high-impact and rapid growth potential by integrating the three P’s that determine an organization’s ability to succeed: purpose, people, and profits.
This new focus is the result of many conversations with entrepreneurs, executives, and leaders who have been asking for support in these areas. It will allow me, along with a network of experienced advisors and experts and a team of well-trained up and coming leaders provide both guidance and hands-on support to scale organizations helping people prosper.
It’s also one culmination of my life experience, career, and personal purpose. See, I studied philosophy and economics at the University of Pennsylvania and went to Georgetown's philosophy graduate program planning to become a professor. However, I realized that reading, writing, and talking about ideas wasn’t enough. Ideas needed to be turned into reality. And the best way to do that is to build organizations.
From running organizations like Students For Liberty and Conscious Capitalism to advising companies like IDIQ and Real Leaders, I identified three P’s every organization, whether for-profit or non-profit, needs to succeed: purpose, people, and profit.
First, an organization needs a clear purpose. This is the unifying force behind the organization. It is the change it seeks to make the world. And it is the guiding star for everything else. Without this, the organization lacks momentum or becomes filled with competing interests that hinder its ability to succeed.
Second, an organization needs the right people and needs to align its people to work towards a common purpose. Nothing can be done without people. A lot can be done by a few people, so long as they are the right people and they are aligned to leverage the work each person is doing.
Third, an organization needs profit to sustain itself. (And, yes, even nonprofit organizations need a profit to succeed.) Revenue is needed to acquire resources. And any organization that does not consistently generate more revenue than it spends won't be able to get the resources it needs. Some organizations substitute profit for purpose, while other organizations think their purpose alone will generate profits. While some of this is an art, the best turn their sales and fundraising into a repeatable, scalable process to consistently grow.
Leap is helping organizations at all sizes, from startup to midmarket to large cap, not only identify what they need to do for their purpose, people, and profits, but also implement strategies to scale and have the greatest impact possible.
We are already providing many services to client organizations and will be testing out more. These include:
Online Courses - We will offer a variety of courses that cover important topics related to running successful organizations. Leap’s first course, Sales & Fundraising Fundamentals, received an NPS score of 100, meaning 100% would recommend it to a friend or colleague. And many already have. We are also inviting a select group of people to our first InfluencerXPro course to learn how to leverage social media for branding, marketing, and lead generation in conjunction with sales.
Outbound Sales & Fundraising - Leap can serve as an outsourced sales or fundraising team to help your organization grow without relying solely on a full-time team of staff. We work with you to apply our proven 4-Step Process of sales and fundraising to generate new prospects, engage them, and bring in more revenue for your organization.
Inbound Marketing - Generate more organic, qualified leads and direct sales by becoming the go-to resource for your ideal customers or donors. Leap’s team will, in conjunction with your team, put together and execute a plan to deliver valuable digital content that brings customers and donors to you and prepares them to buy or donate.
Coaching & Consulting - Get committed, tangible support from Leap through 1:1 sessions offered either to individual leaders or teams. We provide tailored solutions to each individual and organization’s needs. So if you’re interested in coaching or consulting, we will first seek to understand what you are looking to accomplish and put a plan together with you to achieve it.
That said, count on us to help your company achieve the goals it seeks. We're here behind the scenes to make sure you don't just take the leap, but make the Leap!